Notes from the studio
Tactical reading for epoxy crews.
SEO, Google Business Profile, lead gen, and websites that book jobs. No fluff, no recycled "10 tips" lists — written for epoxy flooring contractors.
5 things every great epoxy contractor website does (most don't do any)
The five things that separate websites that book jobs from the ones that sit there — load speed, lead capture, gallery, SEO, missed-call auto-text. Score yours.
Read article ›Why Angi leads are a trap for epoxy contractors
The model is rigged — each lead sold to 3-8 contractors, $300/yr fee, no refunds. Here's the math and the alternative.
Read article ›Epoxy flooring SEO: the complete guide for 2026
The complete epoxy flooring SEO playbook — every channel, every step, in execution order.
Read article ›How to get more epoxy flooring leads in 2026
The full playbook for generating epoxy leads — what works, what doesn't, where to spend.
Read article ›How to rank an epoxy flooring business on Google in 2026
The factors that actually rank epoxy flooring businesses on Google — and the order to do the work.
Read article ›Google Business Profile for epoxy contractors
Step-by-step GBP setup — categories, photos, posts, and the cleanup work that moves rankings.
Read article ›7 epoxy flooring website mistakes costing you leads
The seven website mistakes that show up on almost every audit — and exactly how to fix each one.
Read article ›Service area pages for epoxy contractors
How to use service-area pages to dominate local epoxy rankings — structure, content, scaling.
Read article ›How to get more reviews for your epoxy business
A complete system for Google reviews — when to ask, how to ask, and how to turn them into rankings.
Read article ›Best epoxy flooring website examples
Six characteristics every great epoxy site shares — most have nothing to do with visual polish.
Read article ›Facebook ads for epoxy flooring: what works in 2026
When Facebook ads work for epoxy and when they don't — targeting, creative, budget.
Read article ›Epoxy flooring marketing costs: what to spend and where
What epoxy businesses should actually spend on marketing — broken down by channel and ROI.
Read article ›5 Google Business Profile mistakes killing your rankings
The five mistakes we see on almost every audit — and exactly what to fix this week.
Read article ›Why your epoxy website isn't converting
Six common reasons epoxy sites get traffic but no leads — and how to diagnose which one is yours.
Read article ›Want a free audit?
We'll tell you
what to fix first.
We'll look at your Google Business Profile, your website, and your local rankings — and tell you exactly what to fix first.