Kelo Media vs. Angi Leads
Stop renting leads.
Own them.
Angi sells each epoxy lead to 3–8 other contractors. You bid against the cheapest one. No refunds when they ghost. Here's the math — and a better way.
$350/mo·Cancel anytime·Auto-text on missed calls included
The math doesn't work.
Most contractors don't run the numbers on Angi until it's already cost them thousands. Here's what a typical month looks like.
Angi Leads
- $300/yr just to access the lead pool
- $60–$100+ per epoxy lead (varies by market)
- Each lead sold to 3–8 contractors at the same time
- Customer is shopping the lowest bid
- No refund for wrong numbers, ghosts, or out-of-area
- You don't own the customer relationship
- Monthly spend swings $200–$2,000+
Typical month: $500–$1,500 with 1–3 booked jobs at squeezed margins.
Kelo Media
- $1,000 setup — one custom site, built for epoxy
- $350/mo — hosting, updates, auto-text on missed calls
- You own every lead — not sold to anyone else
- Customer chose you specifically — not the cheapest of 5
- Every visitor who fills the form texts your phone
- Every missed call gets an auto-text in 30 seconds
- Predictable monthly cost. No surprises.
Typical month: $350 flat. Site keeps working whether you spend on ads or not.
The 5 truths your Angi rep won't tell you
It's worse than the price.
Every lead is sold to 3–8 contractors
You're not "the contractor they picked." You're one of up to 8 phones ringing. Whoever calls back first — usually within minutes — wins the conversation. Miss the window and the lead is dead.
$300/year just to access the lead pool
Before you've paid for a single lead, Angi has your $300 membership. It's a subscription on top of the per-lead cost — not a substitute for it.
Epoxy leads cost $60–$100+ each
Epoxy and other high-ticket trades sit at the top of the price range. Ten bad leads — people who don't answer, aren't in your area, or change their mind — is a thousand dollars gone with nothing booked.
The customer is shopping the lowest bid
When Angi sends a lead to 8 contractors, the homeowner gets 8 quotes. They pick the cheapest one. You either race to the bottom on price or walk away from the lead you paid $80 for.
No refunds — ever
Wrong number? You pay. Ghosts you? You pay. Out of your service area? You pay. Already hired someone? You pay. Angi's refund policy is essentially "we sold you the lead, we did our job."
What we build instead
A custom epoxy website that owns the lead.
A site built specifically for epoxy contractors — ranks on Google for your city, captures every visitor's number, auto-texts every missed call. You own the funnel. You own the lead. You own the relationship.
Custom 5-page site
Built for epoxy contractors specifically. Mobile-first, fast (loads in under 1 second), and tuned for the searches your customers actually make.
Auto-text on missed calls
When you can't pick up, every caller gets a friendly text within 30 seconds. They text back. You book the job. The leads you used to lose to voicemail now turn into revenue.
Quote calculator that captures leads
Visitors pick their garage size, epoxy type, and add-ons — see an instant estimate — then drop their name and number. Their lead hits your phone the second they hit submit.
Hosting + updates + reporting included
Hosting, SSL, security monitoring, monthly content updates, and a performance report — all part of the $350/month. No black box, no surprise fees.
"But I already use Angi..."
Common objections. Honest answers.
"My website is too old to fix. Won't a new one take months?"
10 business days. We do the whole build — copy, photos, design, launch. You approve once. We ship.
"I'm getting decent leads from Angi. Why switch?"
You don't have to. Keep Angi running. Add Kelo on top. Most contractors find that within 60 days, their own website is outproducing the Angi spend — at one-fifth the cost. Then they cancel Angi.
"$350 is more than my Angi membership."
Your Angi membership is $300/year. Your Angi spend is the $60–$100 per lead on top — usually $500–$1,500/month. Kelo is one flat $350. Predictable. No bidding wars. No refund battles.
"What if it doesn't bring in leads?"
Cancel anytime. No contract. We don't lock contractors into yearly commitments — we keep them with results. If something isn't working, we'd rather hear it and fix it than lose the relationship.
"Can I see one you've built?"
Yes — see Cal Concrete's site (case study) and the interactive missed-call demo showing the auto-text feature in action.
Stop bidding for leads. Build a funnel that brings them to you.
$1,000 setup. $350/mo. Auto-text on missed calls included. Cancel anytime.
Read the long version: Why Angi leads are a trap for epoxy contractors