Kelo Media vs. Hook Agency
Need an agency.
Can't justify $3,500/mo.
Hook Agency is built for $1M–$15M home-services businesses signing yearly contracts. If you're a solo or small epoxy contractor, the math doesn't work. Here's the honest comparison.
$350/mo·Cancel anytime·Epoxy-only specialization
Side by side.
Hook Agency
- $3,500–$15,000/mo pricing tiers
- Yearly contracts required
- Targets $1M–$15M revenue businesses
- Serves roofers, HVAC, plumbers, electricians — generic home services
- Full-service: SEO, Google Ads, websites, LSAs
- 1:3 employee-to-client ratio (real attention)
- Yearly commitment = $42,000–$180,000 minimum
Best for: established home-services companies doing $1M+ revenue who can sign yearly.
Kelo Media
- $1,000 setup + $350/mo — public pricing
- Month-to-month, cancel anytime
- Built for solo to small epoxy shops (1–15 employees)
- Epoxy-only — that's literally all we do
- Custom site + auto-text on missed calls + hosting + updates
- Optional: Meta Ads add-on ($500–$2,500/mo)
- Yearly commitment: $5,200 max — or $0 if you cancel
Best for: solo and small epoxy contractors who want a real website without a yearly contract.
The structural differences
Why one fits and the other doesn't.
Hook is priced for businesses doing $1M+/yr
Hook publishes their pricing — their cheapest tier (Silver, $3,500/mo) is for $1M–$2M revenue businesses. If your shop is doing $300K–$700K (typical for a solo epoxy contractor), you're not their customer. The math literally doesn't work for you.
Yearly contracts are the deal-killer for small shops
$3,500/mo × 12 months = $42,000 minimum commitment, even if it doesn't work. For a solo epoxy contractor, that's a year of work to pay it off. Kelo is month-to-month — if it doesn't work in 60 days, cancel. Zero risk.
Hook serves 5+ trades. We serve one.
Hook works with roofers, HVAC, plumbers, electricians, painters, and more. They're competent across all of them but expert at none. We only do epoxy contractors — we know the gallery patterns that convert, the search terms that matter, the questions homeowners ask, the prep step contractors skip. That depth is impossible across 15 trades.
Full-service is overkill for most epoxy shops
Hook bundles SEO, Google Ads, LSAs, website, reporting, and account management. A $1M+ HVAC business needs all of that. A solo epoxy contractor needs a website that captures leads and auto-texts missed calls — the 80/20 of what actually moves the needle. We give you exactly that, no more.
The on-ramp matters
If you're a solo epoxy operator and you grow into a $2M business, then yeah, hire Hook (or someone like them). Until then, you need the simpler thing — the thing that's right-sized for where you are now. That's us.
When to pick which.
Honest summary — we'll tell you when Hook is the better choice.
Pick Hook Agency if...
Your epoxy business is doing $1M+/year, you have the budget for $3,500–$10,000+/mo, you can commit to a yearly contract, and you want a true full-service agency handling SEO, ads, and account management.
Pick Kelo Media if...
You're solo or have 1–15 employees, you want a custom epoxy site for under $400/month, you don't want a yearly contract, and you value epoxy-specific depth over generic full-service marketing.
Also see: vs. Angi Leads · vs. Blue Corona · vs. Wix/Squarespace/GoDaddy