Pressure washing, soft washing, roof cleaning, gutter cleaning, fleet washing, exterior maintenance. We've shipped seven sites in this category — strong photo culture, residential-vs-commercial split, seasonal swings. The high-intent searches are obvious — "pressure washing near me," "house washing [city]," "soft wash company" — and they convert hard when the page loads under 2 seconds and the call button is in the right place.
Local SEO services
Local SEO services for small businesses that book real jobs.
Kelo Media is an SEO agency for small businesses with a local service area. We hand-code the website, set up and run your Google Business Profile, submit and clean up your citations, and write the on-page content that gets you ranking. Contractors, concrete companies, pressure washers, home services. Month-to-month. No contracts.
9+
Service business sites shipped
8
States served
100%
Built to rank & convert
The problem
Why most small service businesses are invisible on Google.
Most service businesses we audit have the same three problems: a slow website built on a recycled template, a Google Business Profile that's half-set-up and ignored, and zero on-page SEO telling Google what city or service to rank them for. The result is a steady leak of leads to whichever local competitor figured this out first — usually the one with the better photos and the more recent reviews, not the better service.
The good news is that most local service markets are crowded with weak websites and abandoned Google profiles. The bar is low. The first three reviews you stack, the first ten citations you fix, the first service-area page you publish — each one moves the needle in a way that's almost embarrassingly easy compared to running paid ads against the same searches.
Who we work with
Local SEO for service businesses, not generalists.
We work with service businesses that have a local service area and want to rank in it. The SEO playbook is essentially the same across these niches — the difference is knowing which keywords actually book jobs and which just bring tire kickers. We've shipped sites in 8 states for:
B
Concrete & epoxy contractors
Our strongest case study
Stamped concrete, epoxy flooring, polished concrete, garage floors, driveway resurfacing, decorative overlays. Higher ticket sizes, longer sales cycles, and a buyer who shops on photos before they shop on price. Our flagship build is California Concrete & Design — multi-page custom site, real project photography, lead capture engineered for the way concrete buyers actually decide. The searches that convert here are city-specific and visual: "epoxy garage floor [city]," "stamped concrete patio near me," "polished concrete contractor."
C
Contractors & trades
Higher-ticket, longer sales cycle
Painters, roofers, fencing, decks, landscaping, irrigation, remodeling, drywall, flooring. Bigger ticket sizes mean fewer leads needed — but every lead matters more, so the site has to convert and the local rankings have to be in place when buyers start researching. These categories live and die by Google Business Profile reviews and the "[trade] near me" search — the SEO work is about getting into that consideration set before the call to a competitor goes out.
D
Home services
High-intent, fast-decision searches
HVAC, plumbing, electrical, handyman, pest control, junk removal. Customers searching with urgency call the first business that looks legitimate and is close enough. The map pack — those three results above the organic listings — is where most of the calls land.
What it actually is
What local SEO actually means.
Local SEO is the work that gets your business showing up when someone in your service area searches phrases like "pressure washing near me," "roofer in [city]," or "emergency plumber [city]." It's three things working together — the site, the profile, and the trust signals.
01
A website built to rank
Hand-coded HTML & CSS, no page builder
Mobile-first responsive layouts. Page weights under 500KB where possible. Schema markup that tells Google your business name, address, hours, service area, and price range. Service-area pages for every neighborhood and town you cover.
02
A Google Business Profile that earns clicks
Posts, photos, reviews, Q&A
Categories optimized to match your actual services (most operators have this set wrong). Weekly posts. Real job photos uploaded weekly. Review request system that triggers after job completion. Q&A populated with the questions customers actually ask before they call.
03
Citations on the directories Google checks
Yelp, BBB, Angi, HomeAdvisor, Nextdoor
Listings on the directories that influence local rankings — plus niche-specific ones where they exist. Identical name, address, and phone across every listing. Duplicate cleanup if your old listings have inconsistencies. Backlinks from local sources where we can earn them.
Our services
How we run local SEO for service businesses.
01
Custom website design for service businesses
Custom, mobile-first, conversion-focused
We hand-code every site — no WordPress, no Wix, no Squarespace, no page builder. Mobile-first responsive layouts because most local searches happen on a phone. Click-to-call buttons, quote forms, before-and-after gallery slots, and exit-intent capture wired in. Local schema and service-area markup so Google understands what you do and where, on day one.
- Custom design — yours, not a template
- Hand-coded HTML/CSS, no page builder bloat
- Click-to-call, quote forms, exit-intent capture
- Photo gallery built around real job work
- Local schema and service-area markup
02
On-page local SEO
Every page optimized to rank
Every page on your site gets optimized for the keywords your customers actually search. Service pages for each offering. Service-area pages for each town you cover. Internal linking that funnels authority to the pages that book jobs.
- Keyword research targeted to your service area
- Service pages for every offering
- Service-area pages for every town you cover
- Title tags, meta descriptions, heading structure
- Internal linking that funnels authority correctly
03
Google Business Profile management
Weekly active management
Weekly posts, photo uploads, review responses, Q&A management, service additions. We treat your GBP like the lead-generation machine it is — because for a small local service business, that's exactly what it is.
- Weekly GBP posts (signals freshness to Google)
- Review request system (more reviews = higher rank)
- Photo uploads from real jobs every week
- Q&A optimization for common objections
- Category, service, and area updates as you grow
04
Citations & local authority
50+ directories, cleaned and consistent
Submission and cleanup across 50+ directories. Industry-specific listings where they exist. Consistent NAP (name, address, phone) everywhere. Ongoing monitoring so a single typo doesn't tank your local rankings.
- Submission to top 50+ local directories
- Industry-specific listings
- NAP consistency across every listing
- Duplicate cleanup and audit
- Ongoing monitoring
05
Monthly content & reporting
Compounding growth
Two pieces of content per month — service-area pages, blog posts, or both. Monthly ranking reports showing exactly where you sit on every keyword we're targeting and what moved.
- Two new content pieces every month
- Service-area expansion as you grow
- Monthly ranking reports — real numbers
- Keyword opportunity tracking
- Plain-English explanations of what moved and why
Why us
Why service businesses hire us instead of a generic agency.
Generic marketing agencies pitch every service business the same playbook. That's the problem. These businesses don't compete the way SaaS companies do — you compete on map pack visibility, review velocity, photo quality, and how fast your phone rings when someone searches at 7pm on a Tuesday. We're an SEO agency for small businesses with a local service area, and that focus is the point. The keywords that book pressure washing jobs are not the same keywords that book concrete patios or HVAC service calls — we've made the niche-specific mistakes already, and we don't make them on your dime.
The owner does the work. No junior account managers. No offshored grind. The person you talk to is the person hand-coding your site and managing your rankings.
We work in service businesses, full stop. Pressure washing, concrete, contractors, home services. The narrow focus means we already know what works and what doesn't in the niche.
Month-to-month pricing. No long-term contracts. No exit fees. No platform lock-in — the website is yours from day one.
Proof
Service businesses ranking on page one.
Every market is different. Every starting position is different. The playbook is the same, and we've run it for service businesses in 8 states — small towns and major metros.
Process
How we get service businesses more leads.
01
Free audit (48 hours)
We pull up your current site, your Google Business Profile, your local rankings, and your citations. You get a written audit telling you exactly what's hurting your leads, what to fix this week, and where the easy wins are. No pitch.
02
Build or fix
New site or rebuild of the existing one, depending on what the audit found. One to three weeks. We hand-code the HTML and CSS, set up the local schema and service-area pages, wire up the click-to-call and quote form, and test the load times on a throttled mobile connection before launch.
03
Rank
On-page SEO, citation work, GBP optimization, monthly content. Local pack movement usually starts inside 30–60 days. Full organic rankings on competitive terms typically take 4–6 months.
04
Grow
Two new content pieces a month, weekly GBP posts and review responses, ranking reports the first of every month. We add a new service-area page or two each month to push into neighboring towns where the search volume is.
Realistic timelines
What success looks like for a service business.
We're not going to promise rank-1 in 30 days. Here's what the timeline has actually looked like for the businesses we've built for — assuming the site is built right, the GBP is cleaned up, and we ship the monthly content on schedule.
01
Days 1–30: Site live, GBP cleaned
Site goes live, schema is validated, Google Business Profile is restructured (correct categories, full service list, fresh photos, posting schedule started), top fifteen citations are submitted. Phone calls and form submissions usually start ticking up the day the click-to-call button works on mobile.
02
Days 30–60: Map pack movement
The signals we've been feeding the GBP — review count and recency, post frequency, photo uploads, NAP consistency across listings — start carrying weight. Most clients see map pack movement on at least some core keywords inside this window. Less-saturated markets see it sooner.
03
Days 60–90: Long-tail pages ranking
The first wave of monthly content compounds. Service-area pages start ranking for less-competitive long-tail searches like "[service] in [neighboring town]." Organic-sourced calls start adding to the steady GBP volume.
04
Months 4–6: Multiple pages, multiple terms
Six to ten service-area pages, three to six months of monthly content, and a backlog of GBP posts and reviews are all working at once. Less-competitive markets often hit page one for their core "[service] [city]" search in this window. Major metros take longer — same work, just more of it.
Pricing
Local SEO services pricing.
Starter
$200
/ month
For service businesses that need a clean, fast site without the full SEO program.
- Custom 1-page website
- Hosting & SSL included
- Mobile-first design
- Contact form & click-to-call
- Monthly edits & updates
Most popular
Growth
$1,500
+ $500 / mo
The full local SEO program. Multi-page site, local SEO, GBP management, monthly content, and ranking reports.
- Multi-page custom website
- Local SEO setup & schema
- Google Business Profile management
- Monthly content & on-page work
- Citation submission & cleanup
- Monthly ranking reports
Most service businesses start on Growth. That's where the lead growth lives.
FAQ
Local SEO questions, answered.
How much do local SEO services cost?
Two tiers. Starter is $200/month for a clean 1-page site without the SEO program. Growth is $1,500 setup plus $500/month and covers the full local SEO program — multi-page site, on-page work, citations, monthly content, GBP management, and ranking reports. Most service businesses start on Growth.
How long until my service business ranks on Google?
Most clients see local-pack movement in 30–60 days. Full organic ranking on competitive local terms typically takes 4–6 months. Google Business Profile wins are sometimes faster — service businesses can jump into the map pack in under a month with the right cleanup.
What kinds of service businesses do you work with?
Service businesses with a local service area — contractors, home services, exterior cleaning, pressure washing, painters, roofers, landscapers, HVAC, plumbers, electricians, handymen. The SEO playbook is essentially the same: rank for local searches, win the map pack, convert visitors into booked jobs.
Do I need a new website to do local SEO?
Not always. We audit first. If your existing site is fundamentally broken — slow, no schema, bad mobile, thin content — rebuilding is cheaper than fighting it. If it's just dated, we can usually retrofit without a full rebuild.
Do you work with concrete and epoxy contractors?
Yes — concrete and epoxy is one of our strongest categories. Our flagship project is California Concrete & Design (calconcretedesign.com) — multi-page custom site, real project photography, lead capture built around how concrete buyers actually decide. Stamped concrete, polished concrete, epoxy flooring, garage floors, driveway resurfacing — the SEO playbook works the same across all of them.
Do you work with pressure washing companies?
Yes — pressure washing is our deepest niche. Soft washing, roof cleaning, gutter cleaning, fleet washing, exterior maintenance — the SEO playbook applies the same way. We have a dedicated pressure washing SEO page if you want the niche-specific breakdown.
Can you help a brand new business with no website or online presence?
Yes — and brand new is actually easier in some ways. No SEO debt to clean up, no broken pages to redirect, no neglected Google Business Profile to fix. We start with the GBP setup (it's free, and it's the highest-leverage asset for any new local service business), then build the site, then layer on the SEO program. Most new businesses start on Starter and upgrade to Growth once the GBP is producing leads.
What's the difference between local SEO and regular SEO?
Local SEO is the work that gets you ranking for searches with local intent — "pressure washing near me," "concrete contractor [city]," "plumber [neighborhood]." It includes the website, the Google Business Profile, citations, and reviews. Regular SEO targets non-geographic searches and works very differently. For service businesses with a local service area, local SEO is where the leads live.
What happens if I cancel — do I keep my website?
Yes. The website is yours from day one. We don't build on platforms that lock you in or hold your domain hostage. If you cancel, we hand off the code, the hosting setup, and the domain — you can run it yourself or hand it to another developer. We earn the next month every month, not by trapping you.
Are there long-term contracts?
No. Month-to-month, no exit fees, no minimum terms. You cancel any time — we earn the next month every month.
Do you guarantee #1 rankings?
No reputable agency will guarantee a specific Google ranking. Algorithms shift, competitors move, markets change. What we do guarantee is the report at the end of every month: the keywords we tracked, the rankings we hit, the citations submitted, the GBP posts published, the content shipped. Every line item, with screenshots. You'll always know exactly what you paid for.
What if my market is really competitive?
Most local service markets are crowded with weak websites and ignored Google profiles. The bar is low. We've ranked service businesses in big metros and small towns equally — the work is the same, just more of it where there's more competition.
What's included in the monthly content?
Two pieces per month. Usually a mix of service-area pages (a new page targeting a neighboring town), blog posts (educational content customers search for), and on-page updates to existing pages.
Ready to dominate your local service market?
We'll audit your current website, your Google Business Profile, your local rankings, and your citations. You'll get a written report telling you exactly what's hurting your leads — and what to fix this week. The audit is free. There's no pitch on the call. There's no follow-up sequence. If you want to hire us after, you can. If you don't, you walk away with a real plan.